WHERE HERITAGE MEETS MODERN LUXURY
Craft Jewellery That Inspires
Born from a deep reverence for celestial beauty and India's celebrated artisanal traditions, Alankaar creates waterproof, anti-tarnish wearable art designed to carry a touch of timeless splendour into every day.
Hand-finished jewellery crafted with 18k PVD Gold Plating in Rajkot, Gujarat.
OUR PHILOSOPHY & STORY
Jewellery Created to Be Remembered
Based in Rajkot, Gujarat—India's capital for fine imitation and fashion jewellery—Alankaar was founded to bridge the gap between traditional royal motifs and contemporary waterproof durability.
We believe fine jewellery shouldn't be confined to bank lockers or reserved only for annual occasions. By utilizing physical vapor deposition (PVD) technology, our 18k gold layered creations are engineered to withstand sweat, perfumes, and water, letting you wear your confidence effortlessly every single day.
26,000+
Pincodes Delivered Across India
18k PVD
Anti-Tarnish Gold Plating
100%
Waterproof & Skin Friendly
Rajkot, GJ
Artisan Heritage Manufacturing
THE Alankaar DISTINCTION
Four Pillars of Our House
Every design decision and operational milestone is guided by our core values.
Signature Craftsmanship
Every piece is forged with hypoallergenic metals, hand-finished by master artisans, and layered with 18k PVD gold plating for a rich, enduring lustre that resists tarnishing, water, and daily wear.
Doorstep Delivery Across India
Delivering to 26,000+ pincodes nationwide with insured, tamper-evident packaging. Real-time AWB tracking and dedicated dispatch coordination ensure your jewellery arrives safely.
Wholesale & Retail Trust
Direct-from-manufacturer pricing with zero middlemen markups. We empower boutiques, re-sellers, and individual patrons with uncompromising quality and verified hallmark standards.
Customer First Concierge
Our Rajkot-based support team provides transparent communication, prompt assistance, and personalized guidance from piece selection all the way to final delivery.